Argentina's national government describes it as a cultural, social and sports gathering that began in 1957, started by a local association called Amigos de Tilcara, and grew into an event with provincial and national reach. Because it has run almost every year since then, it ranks among the longest-running festivals in the country.
It is not a single concert but a programme that fills the whole month. In any given week you might find:
- Folk concerts, plus some rock and other genres, with musicians from the Quebrada and further afield.
- Gaucho events such as the pialada (a roping contest) and a criollo campfire.
- Pottery, weaving and regional cooking workshops.
- Food and sweets fairs.
- Fashion shows of handmade clothing and the election of the festival's Paisana, a kind of folk queen.
- Tributes to the copla, the traditional sung verse of the Andes, and to local cultural figures.
- Guided walks around town.
The heart of it all is the main square, Plaza Coronel Manuel Álvarez Prado, in the centre of Tilcara. The big nights are held at the Club Terry grounds and the municipal covered arena, with smaller events at the José Antonio Terry regional painting museum, cultural venues and the nearby hamlet of Juella.










