It is the only bullfighting festival in Argentina, and Jujuy's Ministry of Culture and Tourism describes it as the only bloodless bullfight in South America. In 2019 Argentina's national Ministry of Culture added it to the country's register of intangible cultural heritage.
The idea is easy to explain and hard to pull off. In Plaza Pedro Quipildor, in front of the church, a bull is released with a red ribbon covered in silver coins tied between its horns. The torero, a local devotee rather than a professional bullfighter, provokes the bull and must take at least three charges before trying to grab the headband. If he snatches it before the third charge, the attempt doesn't count. Whoever wins the vincha carries it to the Virgin, whom villagers affectionately call the Mamita.
- Bulls: in 2026 the organizers had about 12 animals lined up, lent by devoted local cattle owners.
- Toreros: they sign up on the day itself, usually around 15 of them, according to the organizing committee.
- Prizes: the best toreros receive prizes in the late afternoon.
- The risk: it's all on the toreros' side. Knocks and tumbles are part of the show, while the bull is not meant to be harmed.
Local tradition links the event to Pantaleón de la Cruz Tabarca, a young villager who, the story goes, defied the bulls in front of the church in colonial times. The church committee still honors him every year.








